As we stepped into corporate life, we faced a common challenge: the hunt for the perfect work bag that would meet our needs.
We found ourselves scrambling for our keys and AirPods in our bags, struggling to fit our laptops and suffering from sore shoulders due to uncomfortable straps. While we knew there wasn’t a shortage of stylish bags in the market, we wanted more – a work bag of both style and substance.
To understand if our struggles resonated with other women, we conducted over 30 interviews with friends and colleagues. We dove deep into their challenges and preferences for their perfect work bag. These conversations shaped our vision and became the foundation for the thoughtful design process behind the bags we create.
Founders' Note
Juno Jane was born from our own experiences struggling with finding a bag that balances style and function for the workplace. In a world dominated by fast fashion, we wanted to set our brand apart. To think of the consumer, create with intention and prioritise quality.
Our mission is to support and celebrate ambitious women like you. Our bags are crafted with the recognition of how multifaceted, driven, chaotic and beautiful women’s lives are. As you juggle responsibilities, make significant decisions and chase your dreams, we hope The Kai Tote will become a cherished companion in your journey.
With love,
Team Juno Jane
JUNO JANE IS MADE FORYou
01
Ideation
01
Ideation
02
Design
02
Design
The design, sampling, and testing process of The Kai Tote has been a 9 months long labor of love. It’s amazing to think of how far we’ve come from our first sample, which material and shape resembled a cardboard box.
We invested countless hours perfecting every detail of our bags, from sourcing lightweight materials that maintain their shape even when filled, to designing a laptop compartment versatile enough to fit various sizes. We carefully considered every element: the bag closure, inner lining, pocket structure, strap length and width, and even the overall weight of the bag.
The list of considerations goes on. The decisions we made were plenty.
We took our time with The Kai Tote with 5 rounds of sampling, knowing that you deserve only the best.
03
Launch
03
Launch
Juno Jane started with a dream, and it flourished because of you.
Initially, we hoped to order just enough to meet the minimum order quantity. Thanks to the incredible support and love from our community, we’ve doubled that number to reach more of you.
And to our overseas friends, we hope to share the Kai Tote with you in the near future. Do stick around and we will be in touch with you very soon.
We’re excited for you to finally experience the bag first hand. Wear it with love, on behalf of us at Juno Jane.
