Founders' Note

We're Kayleigh, Wanzhen and Sophia. We're a female-led business that believes in creating elevated and functional products. This simple idea was born in a university class in Singapore and eventually outgrew the classroom to reach thousands of you in over 50 different countries.

If our design and business philosophy resonate with you, thank you for choosing Juno Jane and being with us on this journey. To better and bigger things ahead, for all of us. 

With love,
Team Juno Jane

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01 Why We Started

Juno Jane was born from our own experiences struggling with finding a bag that balances style and function for the workplace.

This evolved into a greater desire to create elevated products that complements and enhances each aspect of your life - during work, travels or even just your daily commute.

 

02 Design Ethos

Our products are proudly designed and created in Singapore. Central to our design ethos is our consumer - the everyday women. Before creating our first work bag collection, we interviewed over 50 women in our lives to find out how they envision their perfect work bag.

We carry this curious spirit and these questions into our design process now - What are your needs? What do you carry? How do you move through life?

 

03 Business Ethos

In business there's a saying - bad profit vs good profit. Bad profit is what we see often - like how the market churns out products to hit business goals and KPIs. We hope to set our brand apart, and put Juno Jane on the other side of that equation.

We strongly believe that womanhood, community and intentional design are the core pillars of our business. As a female led business, one of our most memorable moments was a customer remarking to us that our bag felt like it was created exactly for her, and met her needs in every way. 

That's the very heart of our business, creating for you.