Founders' Note

Juno Jane came from our own experiences struggling with finding a bag that balances style and function. In a world of fast fashion that often demands speed, we wanted to be a brand that is set apart. To prioritise quality, think of the consumer and take time with what we create.

One thing that's also important to us is to build a brand that supports and celebrates ambitious women like you. Our bags are crafted with the recognition of how multifaceted, driven, chaotic and beautiful women’s lives are. As you juggle responsibilities, make significant decisions and chase your dreams, we hope The Kai Tote will become a cherished companion in your journey.

With love,
Team Juno Jane

JUNO JANE IS MADE FORYou

01

IDEATION

01

IDEATION

As we stepped into corporate life, we faced a common challenge: the hunt for the perfect work bag that would meet our needs. We found ourselves scrambling for our keys and AirPods in our bags, struggling to fit our laptops and suffering from sore shoulders due to uncomfortable straps. While we knew there wasn’t a shortage of stylish bags in the market, we wanted more – a work bag of both style and substance.

To find out more about the problem, we had over 30 interviews with our friends and colleagues, asking about their challenges and preferences for the perfect work bag. These conversations were crucial for us to guide the design and thinking process behind the bags we create.

02

DESIGN

02

DESIGN

The design, sampling, and testing process of The Kai Tote has been a 9 months long labor of love. It’s amazing to think of how far we’ve come from our first sample, which material and shape resembled a cardboard box.

A lot of time went into the iteration process with our bags - how do we find a lightweight material that would hold the shape of the bag? How do we ensure the laptop compartment is able to accommodate laptops of various sizes? Then there’s the closure of the bag, inner lining, sewing, droop of the pockets, strap length, strap width, weight of the bag. The list of considerations goes on. The decisions we made were plenty. We took our time with The Kai Tote with 5 rounds of sampling, knowing that you deserve only the best.

03

LAUNCH

03

LAUNCH

Juno Jane started with a dream, and it flourished because of you. Initially, we hoped to order 100 bags, just enough to meet the minimum order quantity. Thanks to the incredible support and love from our community, we’ve doubled that number to reach more of you. And to our overseas friends, we hope to share the Kai Tote with you in the near future. Do stick around and we will be in touch with you very soon.

We’re excited for you to finally experience the bag first hand. Wear it with love, on behalf of us at Juno Jane.